We are launching soon!

We are currently releasing our pilot product to a small community of users.

Sign up to be part of OptiMUM community or if you would like to stay/ get in contact. 


We are on a mission to help every parent 

transition into parenthood... with confidence.


Hi from the Founders!

Meet Our Experts

Dr Amanda Gummer 

Erika Brodnock


Resident Parenting Coach expert.

Let me help you with providing handy parenting tips and emotional support when you need it most.

I am a multi-award winning entrepreneur, life coach and creator of digital resources covering emotional and social learning, digital safety, and digital parenting. 

Eric Gu


Technical Genius and AI expert


I am passionate about our relationship with technology. I deploy new technologies to products that enhance the wellbeing of the users.

My previous work involves integrating AI capabilities to service and products; my academic work focuses on AI creativity, AR/VR and conversational interfaces to enhance learning and creativity.

Dr Nina Kumari


Resident Health Coach expert.

I am keen to help guide you with achieving healthy habits during your journey.

I am a doctor graduating from the University of Oxford and Imperial College. I have worked in both primary and secondary care across London.

Dr Tamara Licht

Resident Psychologist

Janice Thompson


Grief Expert

Neil Massa


Resident Work/Productivity Coach

Resident Child Development Expert

Anne Le Grange

Resident Lactation Expert

Rachel Wilson


Resident Sleep Consultant


Resident Women's Physio

Lauren Mishcon

Resident Doula

Michelle Lyon