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We are currently releasing our pilot product to a small community of users.

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Hi! I'm Opti-Mum.

I was made by a team of health experts, women's wellness coaches & psychologists to help give you reassurance & support during your journey through pregnancy, birth and beyond...

I can track  & teach you stuff about your wellness and help you to support your baby's development!

How can I help you today?

Ask a question



Daily 10

minute boost





Personalised information and emotional support

throughout your baby's first 1000 days.


  • An intelligent digital coach, personalised for new and expectant parents!

  • Receive trusted answers to all your pre- and post-natal questions

  • Learn about yourself and your baby through intelligent tracking and personalised support. 


Helping millions of parents experience a happier and supported transition into parenthood.
Our Mission

How?  By combining the power of smart technology with the expertise of pregnancy and child development experts in order to create a holistic and personalised service available 24/7.

Daily Journal

Ask a question to an expert.

We recognise that the journey to parenthood requires more than the advice you gain from your midwife. Get free answers from our experts on topics relating to your:



  •  Relationships

  •  Career

  •  Emotions

  •  Pregnancy and beyond

  •  Baby's development

  •  Lifestyle

  •  Loss


Hi Opti-Mum, I want to ask an expert.

Sure...I am ready to help :) So tell me your question and I will send it to the best expert to answer your question.

My question is when is the best time to tell my boss that I am pregnant.

This sounds like a question for our career coach. She is a specialist in pregnancy and the workplace. 

Well I've posted it over. I will get you a response from an expert ASAP. 

Cathy, our resident career coach says....



Talk to an expert

Optimum's experienced specialists and therapists are handpicked by us. 

Book virtual consultations with our selected experts and gain that extra bit of reassurance that you need.




Your Weekly Weather Report

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Temperature (Last  week)



Social Connection


This week's tip

Keep it up! Use your energy & tackle something big this week! 


Going beyond weeks tracking...

Your parental journey is about more than what size fruit your child is.

From sleep to mood, track the things you care about and see how they influence your wellbeing during  pregnancy and once your baby arrives.


Through tracking, Optimum can predict your energy levels and productivity over the coming week so you're better able to plan and navigate your journey.


Over time Optimum's suggestions are specifically tailored to meet the individual needs and preferences of you and your baby.


Opti-Mum help me to de-stress       

Hi Mary, I have just the thing...

Ready to take your 10 minute timeout? 

Yes , I am ready!

Check out this video on

Practicing Self Love through

some guided breathing.

Great! I hope you are feeling calmer already.

Daily 10 minute boosts

Being the best for your child means being the best parent you can be. Ask Opti-Mum for a 10-minute timeout ( that is backed by research)  to help you:


  • De-stress

  • Sleep well

  • Unleash your emotions

  • Energise

  • Connect with your baby

  • Play with your baby

  • Communicate with your baby

  • Support your baby's development